For every person dreaming of being the next big social media star, there are several more that never get past the introduction stage. The internet is full of the constant bombardment of media, and the people who create it must step away from the ordinary if they want some of the focus directed their way. Viewers want entertainment, a break from the everyday grind of life, but also a sense of relatability. It takes the kind of commitment and high energy levels embodied by Alex Ketchum. His videos run the gamut from clever pranks, to weird food trials, to even satirical tests of online recommendations and life hacks. Throughout it all, he stays true to his brand of authentic self, raw comedy, and a lighthearted voice that people can connect to.