Should an affiliate fall foul of regulatory advertising guidelines, you can both be penalised. Penalties may include significant fines and also be costly in other ways. Other common penalties for compliance breaches include a forensic examination of your business and the restriction of certain payment methods such as e-wallets or credit cards. When you consider the disruption to your business and the resulting lost revenue, plus paying out compensation, in addition to the initial fine, you can see just how costly failure to properly observe compliance rules can be.