The media splash—exemplified by a hyper-ventilating Guardian report following the Supreme Court’s July 2012 interim order suspending tourism in some tiger reserves—has convinced the public that all wildlife tourism activity in India stands permanently abolished. Following the August 22 ruling on a review petition by the SC, in which it extended its ban on tourism in the ‘core areas’ of tiger reserves, people might think such a shutdown portends a disastrous collapse of public support to tiger conservation. These are exaggerations arising out of a flawed reading.