Once upon a time people who owned land cultivated rice, wheat, jowar and bajra. Then they discovered a new cash crop. They started cultivating engineers. The first requirement of an engineering college is a building. If you have the budget, do put marble in the lobby. Air-condition the classrooms. Orange and yellow benches in the canteen. Bhai, dekhne mein acchha lagta hai! Now you need to do naamkaran. If the college is laundering black money for the local MP, simply use his name. Another good option is a hitech-sounding name like ‘Hi Tech College of Engineering’.