News is a wonderful thing. It is momentary. Today, the focus is on the BCCI president and his son-in-law. Last week it was Sreesanth and a little-known film star, Vindoo Dara Singh. Tomorrow, we will have a new story on the cover. But, IPL is not news. It is a $3 billion brand and it must be protected. Lure for easy money can drive a sane person to commit the most abhorrent of acts. There are numerous instances when sporting heroes have fallen for the trap to make a quick buck. Hansie Cronje, Salman Butt, Mohammed Amir—the list is long. The best outcome of the IPL has been the well-deserved, rich remuneration for the cricketers. I thought this would help cleanse the system, but greed has made a few go astray. Way back in 2006, a scandal rocked the Italian professional football league. Popularly dubbed as ‘Calciopoli’, it involved top clubs—Juventus, AC Milan, Fiorentina, Lazio, and Reggina. The teams were accused of rigging and transcripts of recorded conversations between team managers and the administration were published in newspapers. Juventus was stripped of its 2005 and 2006 Serie A titles, not allowed to participate in the 2006-07 UEFA Champions League and relegated to Serie B—the lower level league.