For the last two decades, I have watched from the outside how corporations struggle to engage their stakeholders—be it customers, employees, investors, vendors, lenders, communities or the government. Brands that are hit by a reputation risk jump up to try some “image management activity” that is often so superficial, one wonders if they even believe in it themselves. Companies that can’t offer meaningful purpose to their employees try to make up for it with a whole lot of picnics, parties and social activities. Yet others will engage in huge standoffs with the communities near which they set up manufacturing plants, and then try a handful of philanthropic initiatives to try and earn back goodwill.