Jasoosi Duniya and the clutch of wildly popular magazines published by Mitra Prakashan—Maya, Manohar Kahaniyan, Satyakatha—had to wait rather longer before they went to their just reward—but whether it was heaven or hell, it is not for me to say. What I can say is that this entire thriving range of popular culture was regarded with deep suspicion in the high-cultural enclaves in which I grew up, and it was only after I grew up that I realised that the Mitra brothers didn’t have horns, that they employed a perfectly decent artist—Satyasevak Mukherji—to dress up their offerings with lurid and often misleading images, and that they were a significant source of employment for Hindi worthies. I do not know how many of these once-popular journals have survived into the brash new post-literate age in which we now find ourselves, surfing officially-certified porn on mobiles. But it is certainly the case that the thriving publishing culture of which these journals, high and low, were a part, has passed. Presses there still are, printing machines doing their stuff, but the glory and the glamour has certainly past! Only memories remain—Allahabad’s besetting sin, time was, the perpetual past tense!—of the famous hospitality of the Mitras in their heyday. And dust blows where once the fountains played, so to speak.