It has been a rite of passage in post liberalization India. Come February, newspapers, magazines and TV channels slowly work themselves into frenzy over the Union Budget exercise. Supplements are announced, catchy taglines are crafted – go-for-growth has been replaced by make-or-break as a recurring theme of late – big lists of columnists and panellists are thrown up and advertisers sponsor segments. Watch the big show in town, we are constantly told.