Some straight questions. What are we going to clean, who is going to clean and what is our concept of cleanliness? Will this campaign address the most important, most basic and most neglected question of modernisation of our sanitation system? Whose India are we aiming at cleaning up? In India, cleanliness can’t be just about Bollywood actor Aamir Khan preaching that we do not throw banana peels by the street or piss on walls nor about PMs, CMs, all manner of ministers and bureaucrats and politicians picking up brooms to clean streets and public toilets and public places that have already been thoroughly cleaned up for them to perform their sham.