Social media made him a big star in Kashmir and in his death, Burhan Muzaffar Wani nearly broke it. By the night of July 8, Facebook, WhatsApp and Twitter were buzzing with the news of the 22-year-old. Most Kashmiri youth openly mourned "…the loss of a martyr" with an air of finality and bitterness that soon converted into an open declaration of anti-Indian sentiments. Human rights defender of Kashmiri origin, Khurram Parvez tweeted, "Maqbool, Ishfaq, Burhan died for us to live..."