It has been repeatedly said that the Aam Aadmi Party (AAP) has no coherent idea of India beyond the good versus evil battle against corruption. But as the party gets set to contest the general election in 2014, it can be argued that its most potent idea perhaps is that it is challenging every set ideological posture. Simultaneously, its leader Arvind Kejriwal has fired the national imagination and put the entire political class on notice by making a virtue out of simplicity. This non-ideological positioning could actually be AAP’s greatest strength as it sets off from the city state of Delhi to attempt a conquest of India.