Ameasure of the importance that the BJP-led government accords to the issue of tribal conversions, as also to the long-standing campaign by Hindu organisations to 'counter' missionary influence in tribal areas, can be gauged from the fact that Jual Oram is now in the cabinet. Looking after the newly-created ministry of tribal affairs, Oram's case is an outstanding example of sheer social engineering. Joining the BJP in '89 and winning an assembly seat in Orissa, Oram has in the course of a decade gone on to become the party's state president, BJP national secretary, the party's chief whip, member of Parliament and now a full-fledged cabinet minister, in charge of an issue that he is most familiar with. With the BJP-bjd coalition practically sweeping the Lok Sabha elections in Orissa, Oram's rewards have came sooner than expected.