It used to be said of former US President Ronald Reaganthat he was a bad policy-maker, but a good communicator. His communicationskills were so good that he could make a bad policy look good and a policyfailure seem a success. He and his advisers followed certain dos and don'ts: Usevery simple language which even the man in the street can understand; avoidover-blown adjectives and rhetoric; avoid demonisation of your domestic critics;and select a simple catchy expression which will stick to the minds of thepeople. Reagan had the knack of making his individual domestic interlocutors goaway after a meeting with him thinking that he or she was the most trustedconfidante of the President.