When a flash mob of young mothers and their babies gathered on June 5 in Bangalore’s Garuda Mall to dance and celebrate the third anniversary of online forum BSIM (Breastfeeding Support for Indian Moms), they made for a striking picture. Starting from Pune, the Facebook forum that encourages exclusive breastfeeding for six months and continued breastfeeding for two years, now boasts of 17,000 members across the country.