‘Factionists’ have been in existence since the days of the Vijayanagara kingdom (16 and 17c), which had a decentralised army and encouraged the local landed elites to maintain private armies and manage revenue collection. Known as ‘palegallu’ in Telugu, the British pronounced them ‘poligars’ and tried to rein them in. But in vain. In 2004, Naidu, the techno-savvy CEO with Vision 2020, actively encourages and draws sustenance from this feudal mafia, perhaps more than Krishnadevaraya in 1520.