JANMABHOOMI, the pet programme of N. Chandrababu Naidu,is a people-centred development process launched by the Andhra Pradesh chief minister in January '97.This pro-gramme is a product of the experiences gained through Prajala Vaddaku Palana (taking administration to the doorsteps of people), launched in November '95, and Sramadanam (contribution of Labour), launched in January '96. It aims at establishing an ideal society that embodies and cherishes the principles of people's participation, equality, transparency and accountability leading to sustained economic development and excellence in all walks of life. The goal: an enhanced quality of life for every man, woman and child in the state.