Deputed by the RSS to the BJP after Narendra Modi won the 2014 general election, Ram Madhav has made quite a splash as general secretary. The Amalapuram-born, Mysore-educated face of the Sangh parivar has been a key pointsman for the prime minister, be it in organising his NRI rallies, stitching up an alliance with the PDP in Kashmir, or strategising for the party’s Assam victory. Excerpts from an interview with Prarthna Gahilote: