The JCB Prize for Literature, launched in 2018, with time, became an important honour for Indian writers and translators. The entire literary community started revolving around this award and its money and glamour. Very little was said about how problematic the idea of the award was. In 2019, the award was given to Madhuri Vijay for her book The Far Field, which addresses the politics of Kashmir from the lens of a family and its people. Ironically, the JCB company played a major role in the politically driven cleansing of several Kashmiris from their homes. Peter Frankental, Amnesty International UK’s Economic Affairs Director, said, “If JCB fails to act over Kashmir it would be another example of the company falling short of its obligation to conduct proper human rights due diligence over how its machines are being used around the world”. In the same year of Vijay getting the award, several Kashmiris took to the streets and protested against the government and JCB since neither of them had provided any prior notice before razing their homes.