It has been an effective (but somewhat tacky) catchphrase signifying nothing, except that in its viciousness and vitriol lies a subliminal message directed at ‘the family’. The slogan ‘Congress-mukt Bharat’ or an India free of the Congress, seen by some as both tasteless and fascist, is actually a call for a ‘Nehru-Gandhi-family-mukt Bharat’. This is because the family is perceived to be providing an unfair, undemocratic and, more importantly, unearned head-start to the Congress. The RSS, concedes a long-time watcher of the organisation, wants to make the family politically irrelevant. And a seasoned political leader, who has travelled extensively during this election, strengthens the perception when he says he found much more anger directed against the family than against the Congress as such.