A Shankaracharya is supposed to have renounced worldly pleasures. As a sanyasi, he is not supposedto get emotionally attached to his actions. But when I met the Kanchi Shankaracharya, two days after theAIMPLB rejected his new "formula", Jayendra Saraswati seemed more thrilled by the media attentionthan a Sania Mirza would have felt. He seemed no less detached from life and the emotions lesser mortalsare prone to: "You are from Outlook? These days everyone is writing about me. The Week, Outlook.I am on TV, and on the front pages of all newspapers," he gushed unselfconsciously.