The cow has always been an integral part of the socio-economic, and more importantly, cultural milieu of average Hindu families, especially those with rural roots. In the south, cow worship is part of Diwali celebrations. A cowdung mixture is used almost daily to swab mud walls and floors before decorating them with traditional motifs or rangoli. Not only is this considered auspicious, it has been proven to be hygienic. For rural children who are fortunate enough, cow’s milk is among the few nutritious items of food available. Such is the reverence the cow commands from an average Hindu family, it is described as gau mata.