This general election will be remembered for the return of the BJP, a centre-right political force under the leadership of Hindutva icon Narendra Modi, the decimation of the Congress-led UPA and the rejection of the claims of Rahul Gandhi to be a worthy successor of the Nehru-Gandhi lineage. The Americanisation of the campaign process—its focus on personalities, rather than policies—is another game-changer. Also remembered will be the unusually active media-money nexus. The resilience of regional political parties in eastern India is another feature. But it will also be remembered for the entry of a new all-India party—the Aam Adami Party—with claims of engaging in “alternative politics towards participatory democracy through citizen activism”.