The Autumn Heat
Charm Admi
The UPA is launching a mega publicity drive. Evidently, elections aren't far away.
Here's why many call it the government's pre-poll image building exercise:
- It has signed with a Mumbai-based ad agency, Percept Communications, for a Rs 100-cr multimedia ad campaign.
- The campaign to kick off in October
- Flagship rural programmes like NREGA, Sarva Shiksha Abhiyan, Mid-Day meal will be showcased to woo the aam admi
- Growth of IT, education, employment will be the spin for urban India
- Unlike the NDA's Shining India, the campaign theme will be Bharat Nirman
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