Efforts to win peerage might have backfired for another businessman, G.K. Noon. This time, The Telegraph published a report that showed that Noon had made a donation of £100,000 to the Labour Party. And the report said that others who had made donations to Labour had been given rewards. That report brought darkness to Noon. It didnt help that Noon had been supportive of the Liberal Democrats earlier. He switched support to Labour after the landslide win for the party in the last election. The Love was lost on Labour. "Nobody likes that sort of thing and everyone sees through such moves pretty quickly," said someone close to the world of lords.