INDEED, to the uninitiated Indian passing through the States, new names spring to the eye every day. Like the legendary founder of Sun Microsystems, Inc., Vinod Khosla, who, you hear, now relaxes in his palatial villa in California, eight to nine years after he left the company he co-founded in 1982. Sun today is a $4.3 billion giant in the software industry and employs 14,500 people worldwide. Sun was a pioneer in the workstation market, having launched the now-popular concept of open systems, and is today poised for supremacy in the Internet programming language market with its product JAVA. Stanford University MBA graduate Khosla had always had strong entrepreneurial instincts. He had attempted to start a company in Delhi right after getting an engineering degree. And then there is Alfred A. Knopf president and editor-in-chief Sonny Mehta, who has revolutionised book marketing. Trivedi, Wadhwani, Soin, the Mehtas—one a publisher, the other a mathematical wizard. Khosla, Bose, the Sharmas. These men and many, many more Indians in North America dared to make a go of it, placing their faith in their own abilities. But most of these topguns withdraw into themselves bashfully when asked for a surefire success formula for budding entrepreneurs both in India and in the US. Bose simply laughs heartily. Mehta uses fruit, to draw a simile, and feels it is all a question of squeezing the maximum benefits out of minimal resources.