It was a key match in the World Cup of Ideas. The teams vied furiously for the ball. The all-star feminist team tried repeatedly to kick it through the goalposts marked Widespread Social Problems, while the opposing team, staffed by the mainstream media and mainstream dudes, was intent on getting it into the usual net called Isolated Event. To keep the ball out of his net, the mainstream's goalie shouted “mental illness” again and again. That “ball,” of course, was the meaning of the massacre of students in Isla Vista, California, by one of their peers.