No one quite seems to know why they are taking Ram Gidoomal so seriously in the run-up to the elections for Mayor of London this May. He is candidate for something called the Christian Peoples Alliance, a party no one had heard of until Gidoomal came along. Gidoomal himself has never been in politics. He is Indian, that is brown. Yet, hes been on every TV channel again and again, and sat across full pages of Britains national newspapers.