Lahori Zeera: Reviving Authentic 'Desi' Flavors For India

Founded in 2017 by three cousins – Saurabh Munjal, Saurabh Bhutna, and Nikhil Doda – Archian Foods introduced the brand Lahori Zeera with a vision to revolutionize the beverage industry in India. The goal was to create better-tasting, category-defining ‘desi’ drinks that would appeal to both rural and urban markets across the country. Lahori Zeera emerged with a mission to bring the vibrant and authentic flavors of India’s streets to people in a refreshing, flavorful form, aiming to provide a joyful and unique drinking experience.

At the heart of the brand’s creation was the desire to fill a gap in the market for traditional “desi” drinks that would provide a more natural and relatable alternative to the widely popular carbonated cola beverages. With a strong emphasis on authenticity, Lahori Zeera set out to introduce beverages that are not only inspired by India’s traditional flavors but are also packed with the goodness of natural ingredients commonly found in Indian households.

Since its inception, Lahori Zeera has worked to redefine the category by offering a variety of natural-flavored drinks that resonate deeply with the everyday tastes of Indian consumers. The brand aims to showcase the richness of India’s culinary heritage, using flavors that are already familiar and beloved by many, yet presented in a modern and convenient form. Whether it's the cooling taste of mint or the refreshing zing of lemon, Lahori’s offerings seek to create a delightful and nostalgic experience for its customers, helping them reconnect with the flavors of their roots.

The brand’s operations are led by a dedicated team of over 800 members. Saurabh Munjal, as the CEO, oversees the company’s overall strategy, finance, branding, and marketing initiatives. Nikhil Doda, the COO, plays a crucial role in product development, research and development (R&D), distribution strategies, and managing the sales teams. Meanwhile, Saurabh Bhutna, as the CBO, is responsible for the company’s operations, ensuring that the day-to-day activities run smoothly.

In its relatively short span of operations, Lahori Zeera has made a significant mark in the Indian beverage market, striving to offer a refreshing change with flavors that are both traditional and innovative. By reconnecting with India’s diverse and rich food culture, the brand continues to attract consumers who are looking for something new, yet familiar, in their drink choices.