In today’s rapidly evolving business landscape, Indian enterprises are seeking solutions that are not only technologically advanced but also deeply aligned with local realities. Eazy Business Solutions, founded by Kunal Singhal in 2007, has emerged as a key enabler of this transformation, offering an integrated suite of ERP, DMS, SFA, CRM, and payroll solutions, built ground-up for India. In this conversation, Kunal Singhal, MD & Founder of Eazy Business Solutions, shares how the company is driving the Vocal for Local vision, simplifying digital adoption for SMEs, and empowering sectors from FMCG to manufacturing with end-to-end visibility and real-time decision-making.
1. Vocal for Local is encouraging Indian enterprises to embrace homegrown solutions. How is Eazy supporting this movement through its suite of business solutions?
At Eazy, Vocal for Local isn’t just a slogan—it’s our design principle. We’ve built an integrated suite of ERP, DMS, SFA, CRM, payroll, and asset management tools ground up for Indian enterprises. That means software that speaks local languages, works in low-infrastructure environments, complies with Indian tax laws, and scales affordably for MSMEs and mid-sized manufacturers. By replacing imported, one-size-fits-all enterprise software with homegrown platforms tailored to India’s unique distribution networks, compliance needs, and multilingual teams, we are directly strengthening digital self-reliance. In doing so, we help businesses cut costs, stay compliant, and keep critical data secured—turning Vocal for Local into real digital Atmanirbharta.
2. From ERP to DMS and Sales Force Automation, your platforms cover the end-to-end needs of enterprises. How does this integrated approach uniquely serve Indian businesses?
Indian enterprises often struggle with fragmented systems—ERP in the factory, Tally for finance, separate tools for distributors, and manual sales reporting. Our integrated suite removes this friction by connecting ERP, DMS, and SFA into one ecosystem where data flows seamlessly from factory to distributor to field.
This approach is uniquely suited to India because it’s Tally-integrated, API-driven, and built for low-infrastructure environments. With embedded BI and analytics, businesses get not just real-time visibility but also actionable insights. The result is simple: faster execution, stronger control, and more informed growth decisions.
3. Technology adoption among SMEs often stalls due to complexity. How does Eazy simplify digital transformation across functions like finance, sales, distribution, and compliance?
For SMEs, the biggest barrier to digital transformation isn’t cost—it’s complexity. Most global ERPs demand heavy IT infrastructure, long implementation cycles, and multiple systems that don’t talk to each other.
Eazy was designed differently. We simplify adoption by:
Integrating with what SMEs already use (like Tally, BUSY, POS systems) so there’s no disruption.
Offering a uniform, web-based and mobile-first UI so employees can adopt it without long training.
Embedding automation and AI for tasks like scheme validation, compliance checks, order syncing, and replenishment—removing manual effort.
Providing a modular suite (ERP, DMS, SFA, CRM, payroll) so businesses can start small and scale as they grow.
This way, digital transformation doesn’t feel like a “big bang project” but a smooth, step-by-step journey—making it easier for SMEs to embrace technology across finance, sales, distribution, and compliance.
4. Many local enterprises face bottlenecks in supply chain visibility and sales efficiency. How do your solutions collectively address these challenges?
Supply chain blind spots usually start at the distributor and field team level. Eazy DMS directly integrates with distributors’ billing systems—whether they use Tally, Busy—so companies get authentic, real-time secondary sales data without needing manual uploads or duplicate entries. Recibo SFA captures field force activities, orders, and market intelligence live from the ground. And when combined with ERP, businesses get an end-to-end view: raw material to production to secondary sales to retailer stock. This eliminates guesswork, reduces stockouts and excess inventory, and empowers management with actionable insights.
5. With global SaaS players entering India, what advantages does a homegrown company like Eazy bring to Indian businesses looking for affordability, flexibility, and local relevance?
Global SaaS platforms are often built for developed markets, which makes them expensive, rigid, and misaligned with Indian business realities. Eazy, being homegrown, is built ground-up for India’s complexity—multi-GST, Tally integration, multilingual users, low-connectivity environments, and distribution-heavy industries.
Our advantages are clear:
Affordability: Pricing models that make sense for SMEs as well as large enterprises.
Flexibility: Modular adoption and customisation—start with ERP or DMS and scale to SFA, CRM, payroll, etc.
Local relevance: Compliance-ready, easy for distributors and sales teams to adopt, with faster implementation and support from teams who understand Indian businesses.
In short, while global players bring scale, we bring context—solutions designed for India’s ground realities, not adapted as an afterthought.
6. Beyond software deployment, how does Eazy enable knowledge-sharing and capacity-building for SMEs that are new to digital platforms?
We see ourselves not just as a software provider but as a growth partner. Our teams conduct regular training, workshops, and peer-sharing sessions for SMEs, helping them understand not just “how to use the software” but also “how to reimagine processes.” We provide industry benchmarks, best practices, and AI-driven recommendations inside the platform itself. This builds digital confidence among first-generation entrepreneurs and equips their teams to drive adoption from day one.
7. Which sectors—FMCG, manufacturing, pharmaceuticals, retail, or others—are seeing the fastest adoption of your integrated solutions, and why?
FMCG, FMCD, FMEG, auto consumables and building materials are seeing the fastest adoption because they rely heavily on distribution networks and need visibility at every level — primary, secondary, and tertiary. Manufacturing (particularly auto components, pharma, and apparel) is also accelerating, driven by compliance and export-readiness. Pharma and consumer durables are next in line, where regulatory complexity and field force management are top priorities. What’s common across these sectors is the need for speed, compliance, and real-time visibility — and that’s where our suite resonates.
8. Indian businesses often need highly customized workflows. How do Eazy’s solutions adapt to such diverse and sector-specific requirements?
Unlike rigid global platforms, Eazy is built to be modular and customizable. We understand that no two sectors — and sometimes no two companies — operate alike. Our architecture allows tailoring of workflows, approvals, reporting, and analytics without heavy coding. This flexibility ensures smooth adoption and lets businesses digitize on their own terms, without being forced to change their DNA.
9. Mobility and real-time insights are critical for modern enterprises. How do your solutions empower decision-making for teams working remotely or on the move?
Mobility is no longer a “nice to have”—it’s the backbone of modern enterprises. That’s why all our platforms—ERP, DMS, and SFA—are web-based and mobile-first, designed for teams that are always on the move.
Sales reps can capture orders, track productivity, and even run van sales directly from their phones—even in low-connectivity areas, thanks to our hybrid tech. Distributors and dealers use our apps to manage schemes, catalogues, and claims without being tied to desktops. CXOs, meanwhile, get real-time dashboards on pending orders, stock positions, and sales performance, enabling instant decision-making from anywhere.
In short, we empower every stakeholder—from the factory floor to the field—to make faster, smarter decisions, without being limited by location or infrastructure.
10. Looking forward, how do you see Eazy’s full suite of solutions shaping the growth of Indian enterprises and strengthening the Make in India and Vocal for Local vision?
Eazy was built with the belief that stronger enterprises make a stronger economy. By offering an end-to-end suite—ERP for factories and finance, DMS for distribution, SFA for the field, and add-ons like CRM, payroll, and dealer portals—we’re enabling Indian manufacturers to run on one integrated, intelligent platform.
For businesses, this means less fragmentation, more efficiency, and faster scale. For the country, it means enterprises that are globally competitive while staying compliant, cost-efficient, and connected to local ecosystems.
In many ways, we see Eazy as a technology backbone for the Make in India and Vocal for Local movements—Made in India, for the World. We’re helping Indian enterprises adopt world-class systems without depending on foreign solutions, and proving that homegrown innovation can power global-scale growth.
About Eazy Business Solutions
Founded in 2007 and headquartered in Gurgaon, Eazy Business Solutions is an enterprise software company transforming how manufacturers operate across India, Africa, and the Middle East. With a Bharat-first approach, Eazy offers the industry’s first unified ERP–DMS–SFA stack integrated with Tally, ensuring seamless data flow across factory, field, and finance. Its solutions—Eazy ERP, Eazy DMS, Recibo SFA, Eazy CRM, and more—help 650+ clients eliminate inefficiencies, improve speed, and stay connected. Backed by AI-powered features, multilingual mobile apps, and flexible pricing, Eazy makes enterprise technology intelligent, integrated, and intuitive.