India’s D2C sector is expanding rapidly, with brands scaling across marketplaces, D2C sites, quick commerce platforms, and offline distribution. But this rapid growth has also highlighted the limits of traditional supply chains, which are burdened by fragmented inventory, fixed-cost commitments, and limited visibility.
Prozo has stepped in with a full-stack, SLA-first supply chain platform designed to solve these gaps. Today, Prozo powers more than 150 brands from disruptors like The Minimalist and Traya to fast-growing players like Miraggio and PowerLook helping them scale nationally with speed, flexibility, and reliability.
Tackling Inventory Fragmentation in the Same City
One of the most persistent challenges for digital-first brands is inventory fragmentation at a city level. For example, a brand serving five quick commerce platforms in Bengaluru may end up stocking 15–20 dark stores per platform funding over 200 distinct stock pools in just one city. Add in Amazon FBA, Flipkart FBF, Myntra-locked stock, regional hubs, and D2C sites, and the brand suddenly finances hundreds of mini inventory pockets, each ageing differently and locking up precious working capital.
On paper, dashboards may still show healthy fill rates. But beneath the surface, stock-outs in one pin code coexist with overstock and write-offs in another. This silent chaos erodes margins and governance.
Prozo addresses this through a unified orchestration layer that dynamically routes orders to the most optimal fulfillment node. Our Control Tower, coupled with ProWMS and ProShip, provides real-time visibility into every SKU’s age, location, and velocity, while automated “hop logic” ensures that an order never gets stuck because a nearby node is out of stock. Dark stores are replenished nightly from regional hubs, eliminating the need to park weeks of stock across micro-warehouses.
“For a fashion and lifestyle brand like Miraggio, supply chain excellence is as important as design. With Prozo, we’ve been able to build that excellence. Their pan-India fulfillment network ensures our bags reach customers quickly across metros and beyond, while their technology stack provides the kind of visibility and control we need to manage our fast-moving inventory. Features like packaging videos on demand through Prozo’s Control Tower give us confidence in quality and help us maintain brand consistency at scale. Importantly, Prozo makes these enterprise-grade tools available on a shared, pay-per-use basis, which allows us to stay efficient as we expand. For us, Prozo is more than a logistics partner, they are an enabler of growth, helping us deliver reliability and trust alongside our products,” says Mohit Jain, Founder and CEO, Miraggio.
Crucially, Prozo has built an aggregated nationwide dark store and hyperlocal delivery ecosystem. Instead of brands wrestling with multiple vendors, tech stacks, and SLA standards across cities, Prozo stitches these together under a single agreement. This means one partner, one dashboard, one escalation path, true orchestration across India.
Speed Matters in Quick Commerce
Quick commerce has reset consumer expectations, with deliveries measured in hours rather than days. Prozo enables brands to activate 2–4 hour hyperlocal promise windows in metros, while continuing to offer 8-hour same-day delivery (SDD) across regions through its 2.5 million sq. ft. of warehousing in 14+ cities.
Through our Control Tower dashboards, brands track cut-offs, intraday volumes, and SLA adherence in real time. Intelligent replenishment nudges prevent overstock or stock-outs at dark stores, while plug-and-play activation allows new nodes to go live with minimal setup. In dense markets, Prozo can even enable 30–60 minute deliveries, provided hourly order density supports it.
As Amar Pawar, Co-Founder and MD of PowerLook, explains, “In fashion, timing is everything. Our supply chain has to keep pace with changing trends and customer expectations. Prozo enables us to do just that. Their multi-client facilities let us flexibly scale up during high-demand periods and streamline costs when volumes are lower. Most importantly, their pay-per-use model gives us enterprise-grade infrastructure without heavy upfront investments.”
Beyond 3PL: Orchestration as a 4PL Advantage
While traditional 3PLs provide infrastructure, Prozo goes further by acting as a 4PL orchestrator, a single point of accountability across warehousing, dark stores, transportation, and last mile.
This gives brands not only visibility but also commercial flexibility. For instance, during festive surges or when testing Tier 2 and Tier 3 markets, brands can scale up fulfillment through Prozo’s network without upfront CAPEX or long lock-in periods. If volumes fall, they can scale down just as easily. Costs stay aligned to activity, not idle infrastructure.
Explaining this approach, Dr. Ashvini Jakhar, Founder & CEO, Prozo says, “Our 4PL orchestration model lets brands expand seamlessly across B2B, B2C, and D2C channels without sacrificing compliance or predictability. By aligning costs with activity and ensuring SLA-first execution, we free brands to focus on growth rather than firefighting fragmentation.”
Beyond Infrastructure: Investing in People
Prozo’s impact is not limited to technology and warehouses. With operations across 14+ cities and handling 5 million+ shipments annually, the company is a significant contributor to employment and skill development in India’s logistics sector.
600+ full-time employees manage Prozo’s corporate and regional operations.
5,000+ contract workers, largely from Tier 2 and Tier 3 towns, support warehousing and fulfillment.
Thousands of delivery executives indirectly benefit from Prozo’s partnerships with last-mile carriers.
Prozo also invests in structured onboarding, safety, and supervisory training to create clear pathways for career progression. Through programs like the government-backed NAPS apprenticeship scheme, the company enables young workers to enter the logistics workforce with hands-on training and growth opportunities.
“People remain the backbone of our ecosystem,” says Dr. Jakhar. “Technology enables us to scale, but it is our people who ensure consistent service delivery at the ground level.”
The Road Ahead: Building India’s Orchestration Backbone
Consumer expectations are converging around speed, reliability, and transparency. What began as e-commerce driven by zonal hubs has now evolved into quick commerce and hyperlocal models, where brands are shifting from distant warehouses to city-adjacent dark stores.
Prozo’s long-term vision is to become India’s orchestration backbone, helping enterprises of all sizes adapt to this evolving landscape. By combining elastic infrastructure, proprietary technology, and SLA-led execution, Prozo allows brands to scale nationally with confidence, without losing control over working capital, inventory, or service quality.
In short, Prozo is setting new benchmarks for agility and reliability in Indian supply chains. For brands navigating the complexity of omni-channel growth, Prozo is more than a logistics partner, it is an enabler of trust, visibility, and sustainable growth.