In the era when eCommerce is expanding more quickly than ever, a very silent yet significant bottleneck is costing billions to the brands: Checkout. The solution to this problem is FlexyPe, a bootstrapped Indian company that is developing the global checkout engine of eCommerce.
FlexyPe, created to help brands unlock global growth while strengthening domestic sales, giving shoppers a localized checkout with native currencies, region-specific pricing, and preferred payment methods.
For Indian merchants, the challenges of online sales are enormous: fragmented payment preferences, a heavy use of Cash on Delivery (COD) leading to high RTO (return-to-origin) losses, and containing Checkout steps that frequently drop-off on mobile. All these challenges pose problems, including lost revenue, low conversion rates, and limited scaling.
The problem is not limited to India. When brands expand internationally, they face even bigger hurdles: managing cross-border payments, dealing with currency fluctuations, and meeting local shopper preferences for payment methods and checkout experiences.
FlexyPe is already handling 200+ Crores of Annualized transactions and positively impacting more than 300 merchants to expand more rapidly, transact, and expand internationally.
The Checkout Problem: High Cart Drop-Offs, Costly RTO, and Barriers to Global Growth
Checkouts have ended up killing conversions to global brands and high-growth startups. Across the industry:
Cart abandonment rates average 70%, with friction at checkout being a top driver.
Brands spend heavily on multi-store setups to support different countries, currencies, and tax systems.
There’s a lack of local payment methods like UPI, Apple Pay, Wallets, and BNPLs.
In India, Cash on Delivery (COD) remains dominant, leading to high Return to Origin (RTO) rates and massive revenue leakage.
The FlexyPe Solution: Global Checkout Infrastructure, Built for Scale
FlexyPe is not another web application or a payment gateway; it is a checkout infrastructure layer between the store and the customer. The platform offers a global checkout platform that enables brands to develop:
One-click checkout, optimised for speed and mobile UX
Automatic localisation with geo-pricing, tax calculations, and native currency displays
Support for over 200+ local and global payment methods
Smart COD handling, including fraud detection and real-time RTO risk scoring
FlexyPe acts as an intelligence layer at checkout, enabling brands to expand globally without the need for multiple regional stores or complex integrations.
“Checkout is not the last step; it is the growth engine. We built FlexyPe to give every brand, in India and globally, a seamless path to scale,” says Co-Founder Azeem Hussain at FlexyPe.
