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Thou Shalt Not Xerox

Names count for a lot—as tooth and nail fights over trademarks show

  • Domestic, foreign brands increasingly suing for protection of reputation
  • Policy changes helped attempts to enforce Intellectual Property Rights through courts
  • Companies can improve prospects with original trademarks that don't copy existing ones

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Your IPR Or Mine?
  • Amul versus local stores using Amul's name. Status: Recently settled in Amul's favour.
  • Intel Corp versus Desiccant Rotors Intl over 'inside' used in DRI's tagline. Settled in Intel's favour out of court.
  • Caterpillar Inc versus Mehtab Ahmed over misuse of the marks "CAT" and "Caterpillar" for footwear. Status: Settled in Caterpillar's favour.
  • Khoday India, makers of 'Peter Scot', vs. Association of Scotch Whisky Makers. SC upheld Khoday's trademark.

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Published At:
US