Cowshed Economics

• Corporates are wooing rural and semi-urban customers by recruiting employees from the same geographies.
  
• Vocational training is being provided to bridge shortfall in trained workers.
  
• Trained locals are found to be the best marketing passports to win trust of rural communities.
  
• Focused rural initiatives are helping improve services to farmers and reaping rich dividends for companies like HDFC and ICICI Lombard General Insurance.

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