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Battle Over Bharat

Funds
Pricing strategy
Global Routes
Kingfisher Airlines
Interested in wooing foreign investor; lobbying with the govt to allow FDI/FII in domestic airlines
Slowly raise fares of its low-cost carrier, Air Deccan; woo corporate travellers from Jet
Fly through a US subsidiary if FDI is not allowed; has ordered wide-bodied planes meant for long-haul routes
Jet Airways
Raising $400 million through a rights issue; is opposing Mallya's move, wants to restrict foreign competition
Establish JetLite (Sahara) as a value carrier. Command a slight price premium over low-cost carriers.
Already flying on many routes; waiting for AI-Indian monopoly on Gulf routes to end in 2008
Air India
Has placed an order for 68 777, 787, 737-800; inducting the first of 43 A-320s
Improve efficiency and service; have subsidiaries including full-service and low-cost airlines
Launched an international low-cost airline; expanding foreign networks on lucrative routes
Published At:
US