As the CEO of the £9.5-billion, 300-product Reckitt Benckiser, Rakesh Kapoor is part of a select club of Indians who head global MNCs. A product of Modern School, Delhi, he studied chemical engineering at BITS, Pilani, following it up with an MBA from XLRI, before joining the corporate sector. He began with a couple of start-ups and Hindustan Computers and joined Reckitt Benckiser in 1987 when it was known as Reckitt Coleman. In just 10 years, he became its global marketing director and moved to the UK. In 2011, Rakesh was the unanimous choice as the company’s CEO among several global contenders. Before his ascent, the company concentrated mostly on North America and Europe. Kapoor introduced the concept of BRICAM (Brazil, Russia, India, Africa and Middle East), and expanded its market in these countries.