While bringing the local artisans and their crafts closer to a wider customer base, Tilohri also focuses on converting those crafts into something unique. In other words, it utilizes creativity and fusion to take traditional art forms like Madhubani, Ajrakh, Dabu, Handloom, Bhujodi, Kalamkari, Phool Patti, Pichwai, Applique, etc. to the next level without compromising the originality and authenticity of the traditional fabrics. Tilohri’s love for creativity, fusion, detailing, and colors enable the brand to stand out in the competitive Indian apparel market. Moreover, all the Tilohri clothes are made by keeping their functionality, sustainability, inclusivity, and affordability in mind.
Talking about the brand, Tilohri Co-founder Nidhi Arora shares, “Laying the foundation of a clothing brand like Tilohri was never easy. It involves extensive market study, thorough research, a deeper understanding of supply chain and logistics, and a sheer amount of hard work. But, the challenges do not end there. Working with natural dyes is a big challenge as the entire process becomes nature-dependent, complex, and exposed to high risk. However, we, at Tilohri, are dedicated to mastering all challenges to gift our customers some of the most eye-catching, functional, sustainable, and stylish clothes.”