Over 85% of all packaged foods in India include artificial additives, which are chemicals intended to improve and enhance the taste, appearance, and shelf life of the foods. These chemicals hidden behind unpronounceable names and cryptic numbers are linked to cancer, diabetes, heart disease, obesity, and even ADHD. Utilizing this opportunity, many brands have popped up with the motto of promoting and delivering natural and healthy food. However, there was a major drawback with many of these firms failing to deliver palatable foods; thereby causing traction from gaining mass acceptance. People really wanted to stock up on healthy food and snacks but didn't find them appealing to their taste buds. And for a period, "healthy snack" became synonymous with bad taste. If you're willing to buy sugar free, or a natural snack, you better be ready to encounter its bland taste. This scenario, therefore, calls for a competent firm capable enough to bridge the demand for natural and healthy foods while meeting the needs of the taste buds.