In recent years, there has been a significant rise in the popularity of fitness in India. This is due to a number of factors, namely the increased availability of gyms, fitness centers, and online fitness platforms. Moreover, the culture of fitness has become more accepted and embraced by Indian men and women alike. This is reflected in the increased participation of both genders in fitness activities, such as aerobics, yoga, and weight training. Furthermore, the health and wellness industry has seen a surge in demand for specialized products, such as nutritional supplements, fitness apparel, and fitness equipment, tailored to individuals needs. This is due to the realization by many Indians that physical health is integral to overall wellbeing. Looking at this growing demand, Jeeth Sanghavi alongwith co-founder Shivani Dahiya has founded Boxx Era, a revolutionary all women-led fitness center located in India.