IN an ad-mad market, the success of a serial is measured by TRPs alone. But India's Most Wanted (Zee, Tuesdays, 10 pm) is different. It really is. Its producer-director, Suhaib Ilyasi, prides himself on the number of fugitive criminals the show has dragged into the police dragnet. "We serve as a link between the police and the public so that criminals can't get away with murder," he says.