Hindi cinema is on an unusual hunt these days, desperately looking out for scripts that can pass muster with the new-age audiences, a burgeoning tribe that is increasingly conscious about content and loath to digest any star-spangled kitsch dished out in the name of entertainment. Faced with the debacle of several vacuous extravaganzas at the box-office at a time when meaningful cinema is raking in profits and plaudits in equal measure, the Hindi film industry appears to be gradually waking up to give its screenwriters their long-standing due.