Just how can a nobody from somewhere become a somebody everywhere? Simple. By being a music company-spawned, television-nurtured singer. Now that some companies are willing to look beyond 'safe' artistes in the popular music repertoire, new singers can jump on to these musical trampolines and be catapulted to instant stardom. Unlike the West, the Indian tradition of pop music had been confined to a handful of artistes till recently. Today, new names pop up like confetti and the older ones have to jostle for parking space next to a string of newcomers.