Kitne aadmi the? Well, 1,456 actually, aadmis and aurats, above the age of 16, in six cities—Delhi, Mumbai, Calcutta, Chandigarh, Bangalore and Lucknow, avid Hindi film watchers, all of them. They were randomly selected by the enumerators of market research agency C fore and handed an extensive questionnaire that sought to shed light on many burning issues concerning Bollywood films.