Just a week ago, Tamil cine idol Kamalahaasan was stopped in his tracks for trying something rather radical in the film business. His attempt to release his multi-lingual film, Viswaroopam, on the direct-to-home (DTH) platform—a day ahead of its release in cinemas—met with strong protests from theatre owners, who feared it would affect business. The star was forced to postpone the release with the assurance that the film would be available on DTH a week after its opening.