Heard The News?

• The first auctioning of frequencies in 2000. Biggies Zee, Reliance, Living Media tuned in.
  
• Phase II in 2006 saw Sun Network, Bennett & Coleman, Hindustan Times and a host of others move in
  
• Phase III, likely early '09, may see news and multiple frequencies operated by one player
  
• Radio predates TV, but barely gets 3% of the Rs 13,500-crore advertising pie
  
• There are currently 250 FM channels. Another 700 will be on air by the year-end.

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