Some weeks back, Salman Khan doled out photo-ops of him flying kites and smiling with Gujarat chief minister Narendra Modi. And before the release of his new film Jai Ho, he was also hardselling Daisy Shah, its Gujarati heroine, and hyping Photocopy, a peppy garba song from the film. Was the film a veiled ad for Gujarat tourism? Salman typically left everyone baffled, declaring that, though he flew kites with Modi, the BJP’s prime ministerial candidate, his vote was for Priya Dutt. But there’s enough of Gujarat in the film, a Gujarat of fun and jokes—stuff like the line “Aa chhoro gaando thai gayo (This boy has gone mad)” sliding into a sort of bilingual joke on the G-word.