The reason for the Indian film industry's growing Swiss obsession is obvious: the rippling freshwater lakes, the emerald green meadows and the glistening snow-covered mountains of the country make for perfect on-screen enticements: they lend a natural patina to the work of Mumbai's cinematographers. Khandala is way too overexposed. Kashmir is still surrounded by a bit of a haze. So Switzerland is the place to be. In film after copycat Hindi film in recent times, Swiss sights and sounds have provided the signature tune. And for Swiss tour operators and hoteliers, the music is paying off in no uncertain terms. Since Dilwale Dulhaniya Le Jayenge in 1995, an incredibly huge number of big-budget Hindi films have been shot in the cool climes of Switzerland - Ishq, Hero No. 1, Pyaar To Hona Hi Tha, Yes Boss, Duplicate, ...Aur Pyaar Ho Gaya, Jab Pyaar Kisise Hota Hai, Mrityudaata, Zor, Bade Dilwala, Kachche Dhaage, Silsila Hai Pyaar Ka... the list is virtually endless.