A 'Bollywood' Exhibition, and of all places in Melbourne! It might surpriseus in India to hear of such an exhibition—maybe because 'Bollywood' is alreadyall over the place and, for many of us, saturation TV coverage and promos,posters, and music on FM from Mumbai films make it almost a part of the everydayexperience. Its ubiquitous presence is perhaps what makes it difficult back hometo sometimes fully comprehend the brand value of 'Bollywood'. But once you stepout and into a place like Melbourne, where 'Bollywood' seems to be the flavourof the month, it hits home that this is perhaps India’s best knowninternational brand.