Not that Rajkamal, Kamal Hasan's production house which produced the film, didn't use some gimmicks to bring in the masses. Publicity posters and stills of Kuridhi Punal showed Kamal Hasan and Gauthami kissing passionately, a movie scene that Sreeram admits was only for publicity. Says he: "We couldn't have all publicity material showing just Kamal and Arjun. We needed to have some variation. Kuridhi Punal 's success, Sreeram feels, is largely because people were forced to come to the the-atres to see it. The film offered no songs which could be watched in the comfort of their living rooms on the numerous satellite TV channels beamed into Tamil Nadu and Andhra Pradesh. "Cinema has become monotonous after the entry of 24-hour satellite TV channels showing mostly film-based pro-grammes. So Kamal and I took a very conscious decision not to include songs in Kuridhi Punal ," says Sreeram. "The film is successful also due to its fast pace. Before the audience begins to miss a song, it's all over. If the pace of the film had dropped, the film, too, would have dropped."