Sacred Srivari Laddu Sales Hits All-Time High In May 2026

The most sought-after and revered Prasadam by millions and millions of devotees of Sri Venkateswara Swamy of Tirumala across the world, the most famous and sacred "Laddu" Prasadam, recorded all-time high sales figures in the month of May.

Often received by devotees with profound faith after darshan of the Universal Hill God, Srivari Laddu Prasadam holds a special place in the Tirumala pilgrimage.

Production increased:

To meet the ever-increasing demand, TTD has substantially enhanced laddu production and ensured a seamless, uninterrupted supply to devotees by adopting state-of-the-art, advanced equipment to enhance quality as well as transparency.

Record-breaking sales figures during this May stood at 1,21,35,528 laddus (12.13 million), when compared to 1.01 cr in 2024 and 1.10 cr in 2025 for the same month, which clearly depicts a substantial year-on-year increase.

Daily Production & Raw Material Consumption:

TTD prioritises and ensures quality in the preparation of Srivari Prasadams.

Details of raw materials:

Every day, around 68 tonnes of raw materials are being used in the preparation of the sacred Laddus.

• Sugar: 32 tonnes

• Gram flour: 16 tonnes

• Ghee: 16 tonnes

• Cashew nuts: 3.5 tonnes

• Raisins: 2 tonnes

• Cardamom: 400 kg

• Sugar candy (Kalkand): 800 kg

To prepare one Laddu (regular), around 167–170 gm of raw materials are being used, which includes around 78 gm sugar, 39 gm BG dal, 36 gm Ghee, 07 gm Cashew, 03 gm raisins, and others.

GI Tag, FSSAI License & Quality Control:

The world-renowned Tirupati Laddu has been granted Geographical Indication (GI) status by the Government of India.

TTD holds a valid FSSAI license for the preparation of laddu and its distribution.

State-of-the-art machinery:

Two AI-based colour-sorting machines are installed in the Srivari Potu to identify and remove impurities from raw materials.

All materials undergo laboratory testing before approval for use.

"Dittam" standards:

The traditional "Dittam" Standards in the preparation of the sacred Laddu are being followed in a strict manner by TTD.

"Dittam" refers to the prescribed list of ingredients and their exact proportions to be used in the preparation of sacred Prasadams of Sri Venkateswara Swamy. The Dittam standards were approved by TTD in 1950–51.

TTD prepares approximately 20 varieties of Annaprasadams and 25 varieties of Panyarams for daily, weekly, fortnightly, monthly, star-based, and annual festivals.

Potu:

The Potu is the sacred, highly revered main kitchen of the Sri Venkateswara Temple in Tirumala, where the famous Srivari Laddu and other holy offerings (Naivedyam) are prepared every day.

Round-the-Clock Operations & Infrastructure:

Approximately 700 Sri Vaishnava Brahmins work in two shifts at the Srivari Potu.

• Flour mill: 15 tonnes Bengal gram daily capacity

• Ghee storage: 2,10,000 kg capacity

• Gas plant: 30 tonnes capacity

• Warehouses: stores 2–7 days of raw material.

Laddu Counters:

TTD is currently operating 56 counters for the sale of Laddus round the clock in three shifts in the Laddu Complex.

Laddu Kiosks:

To speed up as well as enhance transparency, TTD has commenced digital payment-enabled kiosks for additional laddu purchases.

Buffer stock: One free laddu (Regular) is provided to every devotee along with darshan.

Buffer stock: A buffer stock of 8–10 lakh laddus is being maintained during peak days, viz., summer vacation, Brahmotsavams, Vaikuntha Dwara Darshanam, Radhasapthami, etc.

Most sought-after Prasadam:

Devotees strongly believe that their pilgrimage to Tirumala will be incomplete without Laddu Prasadam.

With the enhanced Quality of Laddu Prasadam, devotees have been expressing immense satisfaction.

Symbolising the perfect blend of quality, tradition, and devotion, the sacred laddu continues to showcase the spiritual grandeur of Tirumala to its devotees.