July 04, 2020
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Why Small Is The New Big

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Why Small Is The New Big
  • Popular celebrity hotspots like ftv Bar and Olive offer designers space free of cost to hold shows.

  • It makes better business sense to have a show at a smaller venue. The cost comes to just Rs 1-2 lakh compared to Rs 10-12 lakh at a five-star hotel.

  • With a smaller, more exclusive show, designers can focus on people who can actually influence sales through purchases or recommendations.

  • Pret-a-porter, the current flavour of the season (many more designers have pret lines), is more suited to smaller shows.

  • Designers are now channelling their resources into other related businesses like wedding planning.
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